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Allianz

July 2, 2021
|In Social Media, Consumer Promotion, Branding and Design, Advertising, Strategy, Production and Printing
|By Inventive Heads
  • Allianz is one Australia’s leading insurance companies.
  • Whilst much of Allianz’s business is direct to customer, it also underwrites significant insurance cover for many other smaller building societies and credit unions.
  • As a collective push on home, car and landlord insurance, we have created several promotional campaigns that raise awareness both in-branch and online.
  • This particular campaign focussed on having ‘all of your insurance under one roof’, we therefore wanted an incentive or prize that was complementary with this.
  • Australian’s love cruising more than any other nation. Given we’re surrounded by water, that’s little surprise!
  • As cruising is a holiday all under one roof, it was the perfect fit for Allianz and the products being promoted.
  • A promotional gift of Allianz branded sunscreen was handed out at participating building societies and credit unions as a conversation starter.
  • Other concepts presented included ideas around everybody winning, insured promotions and Allianz-related prizes including a trip to Allianz Arena in Germany to see Bayern Munich play or the Allianz sponsored Monaco Grand Prix.
  • We have enjoyed working with Allianz to produce nationwide quarterly promotions for a number of years which has helped to significantly increase sales.

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