Allianz is one Australia’s leading insurance companies.
Whilst much of Allianz’s business is direct to customer, it also underwrites significant insurance cover for many other smaller building societies and credit unions.
As a collective push on home, car and landlord insurance, we have created several promotional campaigns that raise awareness both in-branch and online.
This particular campaign focussed on having ‘all of your insurance under one roof’, we therefore wanted an incentive or prize that was complementary with this.
Australian’s love cruising more than any other nation. Given we’re surrounded by water, that’s little surprise!
As cruising is a holiday all under one roof, it was the perfect fit for Allianz and the products being promoted.
A promotional gift of Allianz branded sunscreen was handed out at participating building societies and credit unions as a conversation starter.
Other concepts presented included ideas around everybody winning, insured promotions and Allianz-related prizes including a trip to Allianz Arena in Germany to see Bayern Munich play or the Allianz sponsored Monaco Grand Prix.
We have enjoyed working with Allianz to produce nationwide quarterly promotions for a number of years which has helped to significantly increase sales.
