Kimberly Clark is perhaps best known for its paper goods, particularly in tissues and femcare.
Typically, they work in categories of relatively low engagement, which means the impact of product packaging takes on a greater importance.
We worked with Kimberly Clark across their tissue range, redesigning the packaging and also introducing a tiered system, to allow consumers to distinguish between the different products in the range.
We have also worked with Kimberly Clark redesigning the class-leading U by Kotex packaging, introducing new cotton, black and overnight liners into the range.
