- Amidst a nation in pandemic, some businesses flourished as Australians adjust to their new work and life locations.
- Online purchases soared whilst distribution companies toiled to cope with the excess demand.
- MailPlus was caught in this perfect storm – adjusting quickly and pushing for new custom.
- Brand awareness was low in a sector dominated by Australia Post.
- MailPlus played to its key advantages of cost and speed – arguably the two key means of measure in a commoditised market.
- Traditional channels to market were too broad, so highly targeted social media activity was the solution.
- Four phases of activity saw much trial and learnings, allowing us to quickly change several of the social media variables including platform, targeting and of course creative.
- Refinement continues, but interjected with new creative and new product offerings.
